Second Gaze

Impossible to ignore.

Ads that mesmerize, inspire, and get talked about.

We create visual provocations that stop the scroll and spark conversations.

From creative concepts to compelling campaigns — every piece becomes impossible to ignore.

SecondGaze creative advertising showcase

Featured Work

Concept Portfolio · 2025

*Speculative designs, not commissioned by brands

"We don't make ads. We craft visual provocations."

View Collections

Selected works from our creative portfolio

*All brand concepts shown are speculative designs created to showcase our capabilities and are not commissioned by or affiliated with the brands depicted.

Anthropologie Wings of Desire campaign concept - Anthropologie featuring visual illusion techniques
View

Anthropologie

Concept · 2025

Anthropologie

Wings of Desire · 2025

Desigual Desigual campaign concept - Desigual featuring visual illusion techniques
View

Desigual

Concept · 2025

Desigual

Desigual · 2025

BIBA Perspective campaign concept - BIBA featuring visual illusion techniques
View

BIBA

Concept · 2025

BIBA

BIBA · 2025

Coca-Cola Mirage campaign concept - Coca-Cola — Taste Reality featuring visual illusion techniques
View

Coca-Cola

Concept · 2025

Coca-Cola — Taste Reality

Coca · 2025

Old Monk Motion campaign concept - Old Monk featuring visual illusion techniques
View

Old Monk

Concept · 2025

Old Monk

Old Monk · 2025

Cadburys Temporal campaign concept - Cadburys featuring visual illusion techniques
View

Cadburys

Concept · 2025

Cadburys

Cadburys · 2025

Let's Create Your Next Emotion

We take on one bespoke project per week. Tell us what you have in mind.

Want to see our complete portfolio first?