About Second Gaze
Our Philosophy
Second Gaze was founded on a simple premise: in a world of endless scrolling, only the truly remarkable gets a second look.
We specialize in creating visual provocations that leverage the principles of perception, cognitive psychology, and artistic innovation to create advertising that demands attention.
Our work exists at the intersection of art and advertising, where each campaign becomes a conversation piece that extends far beyond its initial viewing.
Our Approach
Visual Provocation
We create images that challenge perception and expectation, using techniques that make viewers stop, look again, and engage more deeply with the content.
Brand Narrative
Every visual concept is crafted to enhance and extend the brand's core narrative, creating meaningful connections with audiences.
Memorability
Our designs are engineered to be remembered, leveraging cognitive principles that enhance recall and recognition.
Conversation Starters
We don't just create ads; we create talking points that extend the reach of campaigns through organic sharing and discussion.
Our Services
- Campaign Concepts - Visual provocation-based advertising campaigns
- Brand Identity - Logo design and visual identity systems with perceptual elements
- Digital Experiences - Interactive web and mobile experiences that engage through visual surprise
- Environmental Design - Physical spaces and installations that create memorable brand moments
- Motion Graphics - Video and animation that leverage temporal effects and visual storytelling