Frequently Asked Questions
What makes Second Gaze different from other creative agencies?
Second Gaze is a high-touch creative accelerator — we collaborate with in-house teams to craft standout campaign visuals using AI as a force multiplier, not a shortcut. We specialise in visual provocations that challenge perception and create memorable brand moments, combining cutting-edge AI technology with premium creative strategy.
How do you use AI in your creative process?
Every asset is tailored through a white-glove, brand-specific process, with AI models guided by the product itself — not generic prompts or templates. We see AI not as automation, but as a premium creative catalyst — unlocking new visual directions without sacrificing brand integrity. Our approach ensures each piece maintains the highest creative standards whilst leveraging AI's capabilities to push creative boundaries.
Will AI replace our creative team?
Absolutely not. We collaborate with in-house teams as a creative accelerator, enhancing their capabilities rather than replacing them. AI serves as a force multiplier that allows creative teams to explore more concepts, iterate faster, and achieve results that would be impossible through traditional methods alone. Your team's creative vision and brand expertise remain central to every project.
What do you deliver and how quickly?
From a single brief, we deliver a bespoke set of 10+ photorealistic images and 3–5 polished short videos, all within 5 days. Each deliverable is campaign-grade and tailored specifically to your brand requirements, ensuring consistency with your visual identity whilst pushing creative boundaries.
Who is Second Gaze built for?
We're built for brands and agencies who demand bold, fast, campaign-grade creative — especially when internal teams are at capacity or under pressure. We work with forward-thinking organisations who understand the value of standing out and see AI as an opportunity to unlock new creative possibilities rather than a threat to traditional creativity.
How does your pricing work for premium AI-powered creative?
Our pricing reflects the premium, white-glove service we provide. Rather than competing on cost, we focus on delivering exceptional value through rapid turnaround, bespoke creative solutions, and campaign-grade quality. We're currently partnering with select early adopters who recognise the strategic advantage of AI-enhanced creativity. Contact us for detailed pricing tailored to your specific requirements.
Do you work with existing brand guidelines?
Absolutely. Our brand-specific process ensures every asset aligns perfectly with your existing guidelines whilst finding creative ways to push boundaries. We train our AI models on your specific brand elements, ensuring consistency across all deliverables whilst unlocking new visual directions that maintain brand integrity.
What types of brands do you work with?
We work with premium brands and agencies across industries who understand the value of standing out. Our approach works particularly well for fashion, beverages, technology, luxury goods, and entertainment brands. We're currently partnering with select early adopters who see AI as a strategic creative advantage.
How do you ensure quality with AI-generated content?
Quality is maintained through our white-glove, brand-specific process. Unlike generic AI tools, we guide our models with your actual products and brand elements, ensuring every output meets campaign-grade standards. Each asset undergoes rigorous review and refinement to ensure it aligns with your brand vision and creative objectives.
Do you work with international clients?
Yes, we work with premium brands globally. Our digital-first approach and rapid 5-day turnaround make us ideal for international collaborations. We're experienced in working across time zones and cultural contexts whilst maintaining our high-touch service standards.
What file formats do you deliver?
We deliver campaign-ready assets in all standard formats including high-resolution images (PNG, JPG) and polished video files (MP4, MOV) optimised for various platforms. All deliverables are provided in formats suitable for both print and digital campaigns.
How do I get started with Second Gaze?
We're currently partnering with select early adopters who recognise the strategic value of AI-enhanced creativity. Contact us through our commission form to discuss your project requirements. We'll arrange a consultation to understand your brand needs and determine if we're the right creative accelerator for your team.